“Collegiette” Content: Her Campus Comes to the Hatch
Hatch Fenway continues to lure the brightest Boston talent to the Landmark Center, with its latest tenant Her Campus. Founded in 2009, by Windsor Hanger Western, Stephanie Kaplan Lewis and Annie Wang while undergraduates at Harvard, Her Campus is a global, multi-platform media brand and marketing firm dedicated to delivering lifestyle content for college women across multiple media channels.
“Our mission is to serve college women through our content, through our programming and through our events as well as provide a career launching pad for the nation’s top student journalists and student marketers.” Indeed, past Her Campus contributors have gone to jobs and internships at places like Glamour, Vanity Fair, Vogue, Huffington Post, People and the Washington Post—to name a few. “All college women can benefit from taking part in events and programming we offer. For the group of women that contribute to the site, it's really about being a career development vehicle in media, marketing and journalism,” explains co-founder, CEO, and editor-in-chief Stephanie Kaplan Lewis.
In addition to being a premier resource for their target demographic, they also serve as a “360-degree full-service” college marketing firm for clients like H&M, Chipotle and Microsoft. The company uses their widespread, leveraged network to connect their audiences with clients’ products digitally, on campus, and through experiential sponsorship at Her Campus events.
After outgrowing their previous office, Her Campus was drawn to The Fenway for the amenities and perks of being surrounded by like-minded innovators at Hatch in the Landmark Building. The unlimited conference room space, event space and shared kitchen allow the Her Campus team to operate more effectively and provided opportunities for more collaboration. “It’s really cool to have other startups around for networking opportunities, for making friends, having a more social experience day to day. The other night, I had dinner with Jonathan Kim, the founder of Appcues, which is another tenant on this floor, and a couple other startup founders to share thoughts. It was nice to be able to get together with other people going through the same thing as you are.”
Her Campus boasts an impressive 7,000+ contributors, taking advantage of not only their own online presence, but that of their constituency reaching across all applications to meet women where they are and direct traffic back to the major platform. "Wherever the college girls are, we want to be there, creating a community and engaging with them."
Her Campus continues to maintain its relevancy for women in all stages of their college careers by allowing the college-aged journalists in the field to determine the content of the site. "The key is that all of the content is produced by college writers. They are the ones pitching the ideas for articles, writing the articles, researching the articles. College women are the center of this entire process, so they are really informing what the content looks like."